Herschel Supply x ICP Scavenger Hunt

by Jamisha R.

How often do you come across people in love, street art, a music instrument, or eye catching architecture while roaming the streets of New York City?

The Herschel Supply Flatiron challenged New York residents to find each of these things and more in a photography scavenger hunt hosted by Kalena Burrell, the International Centre Photography's Artist In Residence. The event was one of the many Herschel plans to host in attempt to raise brand awareness and build a community.

Herschel Supply's Flatiron location is their first location in the entire United States. The brand who is notorious for their

backpacks , luggage, and travel gear opened the opened this location just this year and (2022). The location has entire wall dedicated to photographs taken by Kalena, featuring one image of Heather, a Photo Scavenger Hunt Challenge Prompt Photographers Were to Follow participant in this Sunday's scavenger hunt.

Heather shares exclusively with JAMDED Magazine " The ICP x Herschel photo scavenger hunt event really allowed me to step out of my comfort zone and see the most mundane things through a photographers eye. I got the opportunity to connect with lots of likeminded and creative individuals. And I got to see a photo of me in store for the first time! Overall was truly a wonderful experience and I’m looking forward to the next one!"

Before the hunt began, Kalena gave everyone some tips and tricks to follow. Everyone had thirty minutes to complete the challenge and meet back at the store. When the time was up, everyone discussed the pros and cons they experienced during the challenge and chose their top favorite photographs they had taken. Due to the time limit, it was no surprise some participants found themselves photographing the same subjects. At the end of the event each participant of the challenge was rewarded with their very own Herschel backpack.

When going around highlighting the pros of the activity, Jamisha Rosado, who

`heard about the event via an Instagram post, Wall in Herschel NY Dedicated to emphasizes that she loved how through the Kalena's Work Featuring A Photo of Heather

the activity prompt everyone was able to interpret it their own way. Jamisha tells it was her first time shooting street photography and was very hesitant at first however, turned out to love the experience and be willing to try it on her own.

Photos Photographed by Artist In Residence at Herschel Supply Kalena Burwell

When going around highlighting the pros of the activity, Jamisha Rosado, who heard about the event via an Instagram post, emphasizes that she loved how through the activity prompt everyone was able to interpret it their own way. Jamisha tells it was her first time shooting street photography and was very hesitant at first however, turned out to love the experience and be willing to try it on her own.

Jamisha R. Shares Some Photographs Taken By Her As Apart of The Challenge

Herschel Supply's New York Flatiron tells this is just the beginning of the events they will be hosting and welcomes the community to their new location and community space. Kalena shares "The whole event was fairly successful and we are looking forward to plan more event to engage in the creative community. This was the first event, so I was happy with the turnout. Based off of the event and feedback/suggestions from attendees we are organizing some exciting events and hopefully they will be well received by the public".