TikTok's Future? Not Sure, But Where They Go We Follow; 4 Creators We Love

by Jamisha R.

Whether TikTok should or should not be banned has been an ongoing debate on behalf of users, content creators, government officials, parents, and overall the general public. Government officials have rising concerns in TikTok’s involvement with the Chinese Communist Party. Their concerns involve China’s access to American user data more specifically, the platforms ownership under ByteDance. Government representatives have given ByteDance the ultimatum to sell TikTok or for the overall platform to be banned. 

Throughout the development of the app we are able to see how it has shifted beyond musical use and has now been able to serve as a place of e-commerce, communications, and community building. The inclusion of TikTok within social media marketing strategies for companies has allowed for a relationship between the brand and consumers we have never seen before. Over the years TikTok has allowed for brands to take a more personable and relatable approach with consumers. Through the use and development of trends they have been able to share, establish, and promote more of their brand identity and internal operations. On TikTok consumers are able to willingly promote products, genuinely provide feedback/criticism on products, brands are able to create sponsorships and partnerships with content creators, post campaigns, and more. 

The banning of TikTok will greatly affect creators and influencers who greatly rely on their brand partnerships/sponsorships and the TikTok creator funds to make a living and provide for themselves. Often times due to the difference in algorithms, demographics, and target audience use of social media TikTok follower counts don’t directly translate to other platforms. It is also safe to say that not all content used or published on TikTok resonates with brand identities on different platforms. 

In response to the attempt to ban TikTok, it is said TikTok may retaliate by suing the government. In their defense, banning TikTok would greatly go against and contradict the First Amendment of TikTok and it’s users. The app has already taken measures as to making users active in preventing the band by signing and ongoing petition. There was a general alert sent out to all who have downloaded the app just recently. 

Regardless of the TikTok deliberations between the government and TikTok, we have we decided to curate a list of 4 creators whose journey we will be following along beyond their TikTok careers!

1.Khiari Khiari is a creator from New Jersey whose content is centered around his impecable fashion taste and style. Known for his dramatic boots and ingenios layering, Khiari's witty and genuine personality bring a breath of fresh air to social media. We are absolutely eager to follow Khiari's journey as he continues to grow as a creative and fashion icon beyond the confines of social media.

2. Naomi Naomi, who refers to herself as "Ur Fave Content Cutie," truly lives up to her self-proclaimed title. With her charismatic persona and inviting content approach, Naomi has earned a spot in our heart's and is guaranteed to earn one in yours. We appreciate her openness as she takes on the world as a flight attendant, whilst sharing travel, lifestyle, and self-care experiences/insights.

3. Trinity All things locs ranging from styling, care, product reviews, and recommendations, and anything —she's got it all.Trinity's content range doesn't stop here as she documents her personal lifestyle with friends and family allowing us into her world. With a background in production, passion for modeling, and a newfound interest in beauty. Trinity invites viewers along on her journey of growth and development.

4. Crystal

When it comes to speaking on and describing Crystal to say she's fly is an absolute understatement and does her impeccable taste in fashion an injustice. Her style and taste in fashion blend creativity and sophistication to a level entirely unmatched. She is able to further channel and incorporate her visionary editorial styles into her modeling projects, creative direction, and her content.

Though these are just a few of some content creators we absolutely adore, this is by no means an exhaustive list. JAMDED is genuinely excited to embark on a journey of discovery, support, and celebration of all content creators despite the outcome. We eagerly look forward to uncovering and showcasing even more remarkable talent along the way.